What is video marketing? Video business is simply one of the fastest growing segments of the market. If you are looking for marketing solutions that work, then video marketing is the answer.
If you look at YouTube, there are some jaw-dropping stats. There are over 800 million unique visitors each month and over 4 billion hours of video are watched each month according to YouTube’s own stats.
So is it too late to learn how to market a business using video marketing? Absolutely not! Of course the rules have changed and what you do today is entirely different then when YouTube first came on the market in 2005.
Don’t expect viral marketing to be the answer either. Too many people think they have a video that will go viral, but that rarely ever happens.
So what makes an effective video for marketing? It can be broken down into three parts. People search YouTube for answers to their questions and video just happens to be the fastest growing segment of marketing.
If you can’t address someone’s concerns immediately, they will move on until they find a video that will answer their question.
The second part is all about how you provide information to your viewer. If you aren’t addressing their problem, they will find another reason to move on.
And the third part consists of asking the viewer to take some kind of action. Perhaps you have something of value that they can use to solve their problem.
People have busy lives and if they can find their answer in a short amount of time, they will respond to your message. If your goal is to just blatantly sell something, you will lose more often than you will win.
Video marketing is an opportunity to connect with your audience. They get to hear your voice and if you’re on camera, they get see the real you.
And don’t forget, many of the same principles you used elsewhere apply here too. For example, video SEO (search engine optimization) is crucial when marketing with video.